authenticity sells
marketing to women by women

GenX Women are being overlooked and it's a big mistake by brands

GenX Women are influential consumers with significant purchasing power for their households and the brands that don't authentically connect with them are missing huge opportunities.

Why I Started the Agency
Hi,
I'm Bridget and I founded b Creative to help brands effectively communicate and reach a very specific market-segment: high-value female consumers. 

Women (and in-particular, GenX women) are an “apex market segment” – they earn more, spend more, and dominate purchase choices more than any other gender and age demographic.

So what do women want? Other women know… Other women whose opinions they respect and value. 

The messenger becomes the message.

How are they reached? Like everyone else, through digital platforms.

And today, nothing is more effective than authentic, user generated content.

If you want to reach and market to women effectively, you do it through authentic user generated content – women speaking to other women. The challenge is to match the messenger with the audience.

With decades of digital experience, b Creative understands how to leverage social media marketing to increase brand awareness and sales. We are a women-owned Agency designed to specifically market to women.
Our mission is to help our clients better communicate with Gen X females through authentic and exceptional digital marketing strategies and effective content. We believe that this generation of women is a powerful force in the marketplace and we are dedicated to producing impactful and authentic content that speaks to the unique needs and interests of this demographic. We are committed to building long-term partnerships with our clients and to helping them achieve their marketing goals through innovative and effective strategies.

how does it work?

For Creators

  • Portfolio: create a portfolio that showcases your abilities and talents
  • Join: become part of a select group of talented GenX creators
  • Create: get proposals from brands and create their content
  • ​Earn: make money creating content for brands

For Brands

  • Research + data: start with current numbers and facts
  • ​Strategy: we develop a ugc strategy to authentically target GenX women
  • Creators: choose from a vetted pool of relatable GenX female creators
  • Media Buying: achieve maximum exposure among GenX women

This Is For You... If You

Creators

Brands

  • Are a GenX Female: must be a woman born btwn 1965-1980
  • Are a Creator: you are or want to be a content creator
  • Are Reliable: must be professional and able to meet deadlines
  • ​Want to Make Money: part-time or full-time opportunities
  • Market to GenX Women: if you want to reach GenX female customers
  • Need Creators: looking to hire talented GenX creators
  • Want to Grow Your Brand: expand and engage with GenX customers
  • ​Need Media Placement: if you want professionals to place your ads

what we do

We are an agency with a network of talented GenX female creators that provides a variety of services to  brands who want to market more effectively and authentically to the GenX consumer.

research + data

need to do this first to learn the facts and numbers

strategy

we create overall strategy and develop a content plan

content creation

we provide a talented network of GenX creators

media buying

identify and purchase ad space that matches your content

b Creative Agency advises brands on how 
to authentically market to GenX women with 
relatable, talented female creators.

Generation X feel misunderstood and 
neglected by brands.

However, when brands know how to connect 
with the GenX female consumer, they don't 
just gain a customer but earn a loyal fan.

Get Started here

based in
jackson hole, wy

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